Wednesday, 13 March 2013

The Discipline of Writing Content for Online Media

Have you ever zigzagged with your car in a traffic jam? If no, then you should experience it because this is how your reader scans your copy on the website. Content is an important element for hooking up your customers on your website. This means the better you content the clearly your audience will understand it which will ultimately increase the revenue of your business.
But usually people don’t bother about the meat of the matter. Writers know that they need to highlight certain points in the content to drive the attention of the reader. But many of the writers do not know where and how to highlight the points to grab the attention of the readers. This is where one realizes the importance of content strategist. Content strategy is a plan that helps the writer set the tone of the content according to the medium, identifies the points that are to be highlighted, and helps in effective use of channels.
If not properly known, content strategy can turn into a monster with many heads. To become a perfect content strategist, read the following steps thoroughly.
Establish Your Goals: Define the purpose of your writing so that you can design your key message. You need to convey a message that sets you apart from others. Jot down key phrases and then write them down in a creative manner.
Set your goals and missions that you want to achieve with your content. After that, you need to know why you want to accomplish it. This will help you translate your words into content that will generate business results.
Define your Audience: You should also know who is going to read your content. Be it children, professionals, or elderly people, you need to match their tone. This will help you create a strong bond with your reader. This is one of the most difficult but important aspect of content strategy.
Put yourself into their shoes and decide what information you should disseminate. Present them the features and benefits that they will be most interested in.
Define Your Channel: This will help you set the tone. Set your tone according to the channel. Internet is a big world- it has blogs, official website, social media channels, forums and Q/A sites and every channel has a different tone of conversation.
Once you decide what channel you are writing for, then you will be able to decide the format for your content.
Optimize Your Content and Publish: Use words, phrases and terms that reports highest search results. Measure and analyze other related sources to decide what bring more traffic and leads to conversion. This will ultimately result in achieving your business goals.
Once you have optimized, move to its publication stage. Design its wireframes and prototypes to explain how the copy will interact with the digital media. Specify its features and workflow to put forward your killer content.

Friday, 8 March 2013

How to Design a Creative Logo

Nike, Apple, or Twitter logos were not created out of the blue. Rigorous design process was followed to come up with the logo that would represent the business. The elements of logos, such as, color, font type, and image are never same for the businesses even if they belong to the same industry. A color, font, design or even strategy that had worked for your competitor may not necessarily work for you as your business objective are different from your competitor. Other underlying factors are involved in creating an everlasting logo.

Below given steps are followed to identify and incorporate those factors in the logo.

Getting the Design Brief
It is the first, and most crucial, step in designing a logo. The design brief contains all the information and requirements of the business. This gives the initial idea of the business, its target audience, and the industry it belongs to. It also focuses on the outcomes that the logo design should achieve.

In addition, design brief also contains information such as the specification of the design, budget, and the deadline for the project.

Thorough Research
Once the designer has gone through the design brief, he/she will research about your industry, market, and business. He will also review the history of your organization and learn more your competitors. Other than the information, designers also look for common images that are used in your business. This helps a designer to
set the approach and attitude of the logo.
Rather than copying similar images, the designers tend to find trends and techniques that are not only new but also successful in the field.

Sketching the Rough Draft
In this step, the designer utilizes the information gathered through research. It is a creative step in which the designer gives visual representation to his ideas. The designer draws multiple images to come up with a suitable logo.

These sketches are not only to improve aesthetics but also to add a greater meaning to the image so that the logo can have a bigger impact. Dozens of sketches are drawn to decide one that truly represents your brand.

Digitalize the Designs
Once the design is finalized, the designer then converts the sketches into a digital image so that the client can have a clear idea what the logo would look like. Vector images are created as they are easy to resize without affecting the quality of the image.

Delivering the Final Draft
In this step, the designer hands over the final draft of the approved logo design. He also gives out other file formats of the logo so that the client can use it on various marketing material. Other than that, copyrights are also issued to the client. This is the final step in which the project is closed after deliverables are given.

Thursday, 7 March 2013

3 Important Things To Consider Before Designing a Web Layout

Have you ever seen a cluttered website, with no appeal? Usually we come across many such websites; it is because of poor layout that has no consistency and uniformity. This affects your brand image and drives away your visitor. Therefore, it is important for the designer to build a layout so that he can have a concrete structure of the website.

Usually, a website has a standardized layout with a header, sidebars, and body copy. But, over the past few years, we have seen a shift in web layouts. The designers play with the standard version to create a highly interactive and personalized website that has a great user experience. Realistic motifs, such as hand-drawn fonts and organic textures, are used to give a personal touch to the website.

To get creative with the layout, the designer needs to consider the following elements so that the structure and content of the website can be created to build a consistent brand image.

Purpose of the Website
This is the first step to designing a layout of the website. The purpose of the website handles the main aims and objectives that a business wants to achieve through its website. The goals of designing the website can be different from the business goals. For instance, a business may want to showcase the line of its products/services on the website while its business goal could be to become the leader in the field.

This makes the purpose of the website a crucial element for setting the tone of designing and developing a website layout. This will also set the level of interactivity needed on the website.

Target Audience
Like any medium, website also addresses a specific niche of the market. Audience plays an important role in selecting the design and approach of the website. For instance, ladies fashion apparel website will have a different theme as compared to tech gadgets websites.

Not only gender or age are the only factors but demographics and psychographics also play a vital role in choosing the layout for the website.

Technical Considerations
A website is a composition of various codes and digits that build the frontline. It is extremely important to consider the overall appearance of your website because it affects the perception of the brand. The visual aspect of your website such as colors, shapes, density, size, and typeface affect the perception of your website.

Secondly, there are certain technologies that are workable in certain layouts while in other layouts they may compromised the overall look and experience of the website. It is best to test the layout and workability of your website before launching it.