An Amazing Website for a Tents Selling Company – Craftive Reviews

A website is the first step towards building your online presence. If your competitors already have a website before you, they are already a step ahead from you.  To gain that competitive edge, ensure that you get a professional website design without delay!

Craftive has helped many businesses maintain a strong online presence through exceptional web design and development services. One such example is Northwest shelters, needed a website that could develop a professional feel and trust between the brand and customers.

Craftive web developers conducted an in-depth research on the client’s brief, industry and competitors. They came up with a concept of a catalog web design which effectively displays the client’s products to the customers. The homepage is designed in a professional way and includes logo, navigation bar, dynamic banner and product catalog. All the homepage elements are perfectly aligned in way that is giving a professional and trustworthy feel to the target audience.

Craftive web developers designed a natural web theme that contains natural colors: grey, green, black and white. The grey color background added a professional touch to the web site whereas green, black and white are making an attractive overall website theme.

The website designed for Northwest Shelter is a great addition to the Craftive portfolio that is testament to the expertise of its web developers. The website has also brought positive Craftive reviews.

Are you looking for a professional logo and web design services? Craftive offers you the industry’s most affordable logo and website design packages. For further inquires and suggestions please visit www.craftive.com.

4 Common Mistakes You Should Avoid When Designing a Logo

Logos are the most important but trickiest graphic design images used to promote brand message. Designers need to be equipped with not only artistic skills but also research and planning skill for designing a logo. A logo must be simplistic, unique and distinctive in order to create a strong memorable image. But, too often designers make mistakes while designing logos. Here we will discuss the most common design mistakes that designers should avoid.

Lack of Research:

Designers tend to start their project without thoroughly understanding the business. They need to conduct extensive research to fully understand the business, its industry, its audience, its competitors and its goals. Also, you should study the logo industry trends in order to create a successful logo.

Ignoring Brand Position:

Brand positioning is the perception that the company wants to build in the mind of the audience. Designer needs to display the same perception through the logo. You need to analyze where the client’s brand stands and then design the logo accordingly.

Designing for yourself:

Logo design is a form of expression in which the brand conveys its message and values. It is important for the designer to learn that every brand has a specific audience and that the logo should be designed keeping the audience in mind. The designer must not create the logo based on his personal choices and preferences. The designers must not incorporate any design element because it looks good. You need to ensure if it is suitable for the brand you are designing for.

Following Trends:

Logo designs need to be enduring; therefore, designers should avoid clichéd design trends. Designers cannot rely on design trends as they change over time and become cliché. The designer needs to avoid design trick and gimmick in order to develop a timeless logo.

These are the biggest mistakes that designers tend to make. It may result into an unprofessional and amateur logo that has little connectivity with the audience. Keep all these tips in mind when designing a logo so that you can successfully create a unique identity for the client.

3 Important Things To Consider Before Designing a Web Layout

Have you ever seen a cluttered website, with no appeal? Usually we come across many such websites; it is because of poor layout that has no consistency and uniformity. This affects your brand image and drives away your visitor. Therefore, it is important for the designer to build a layout so that he can have a concrete structure of the website.

Usually, a website has a standardized layout with a header, sidebars, and body copy. But, over the past few years, we have seen a shift in web layouts. The designers play with the standard version to create a highly interactive and personalized website that has a great user experience. Realistic motifs, such as hand-drawn fonts and organic textures, are used to give a personal touch to the website.

To get creative with the layout, the designer needs to consider the following elements so that the structure and content of the website can be created to build a consistent brand image.

Purpose of the Website
This is the first step to designing a layout of the website. The purpose of the website handles the main aims and objectives that a business wants to achieve through its website. The goals of designing the website can be different from the business goals. For instance, a business may want to showcase the line of its products/services on the website while its business goal could be to become the leader in the field.

This makes the purpose of the website a crucial element for setting the tone of designing and developing a website layout. This will also set the level of interactivity needed on the website.

Target Audience
Like any medium, website also addresses a specific niche of the market. Audience plays an important role in selecting the design and approach of the website. For instance, ladies fashion apparel website will have a different theme as compared to tech gadgets websites.

Not only gender or age are the only factors but demographics and psychographics also play a vital role in choosing the layout for the website.

Technical Considerations
A website is a composition of various codes and digits that build the frontline. It is extremely important to consider the overall appearance of your website because it affects the perception of the brand. The visual aspect of your website such as colors, shapes, density, size, and typeface affect the perception of your website.

Secondly, there are certain technologies that are workable in certain layouts while in other layouts they may compromised the overall look and experience of the website. It is best to test the layout and workability of your website before launching it.